Whether buying a soap or toothpaste, everyone of us first look at the "Brand" that we liked or used. Theses Brands are there in our mind and then we just go for it.
Why not that same concept applied for us, we each individual. We need it more than those commodity goods. In office, are you a brand.
Brand is nothing but Trust. Trust of many gives you a Brand status. However, as most of the Brand has a "Brand Building" efforts, we too need to put similar or more effort to build a Personal Brand.
Personal branding is, for some people, a description of the process whereby people and their careers are marked as a Brand.
Impression or Reputation you mark on your boss, team, peers should be long lasting. Boss, Team and Peers will only treat you as their brand when they trust you, when they feel your worth.
Body, clothing, appearance, Skill and knowledge will equally contribute. However ethics is the main parameter & one should give highest priority to it over others.
